OT: - Super Bowl best ad | Page 3 | The Boneyard

OT: Super Bowl best ad

I think this is a much fairer take than some of the other criticism in this thread. I can easily see how someone would want a higher energy or more pop performance on that stage without saying that they don’t see how anyone could think that noise was music.
Agreed. My original reaction to the performance was that it didn't have enough energy and the sound production was poor.
 
I think this is a much fairer take than some of the other criticism in this thread. I can easily see how someone would want a higher energy or more pop performance on that stage without saying that they don’t see how anyone could think that noise was music.
I didn't like Gaga's performance, way too over the top. I thought Bruno Mars was good. I really don't care for watching a bunch of choreographed dancers at any musical event. What I do appreciate is somebody actually playing a musical instrument. Bruno did that, he's a talented musician. Gaga did that. Prince sure as hell did. Aerosmith did.

If you are singing and what's backing you is recorded, you're doing Karaoke. Even if it's your song.
Trombone Shorty was there, why not work him in somehow?
 
Every time they showed a crowd at a Taylor Swift concert. It was loaded with teenage girls many even younger. I don't really care what that demographic chart shows.
Having been to two Taylor Swift concerts with my wife and her friends, I assure you that chart is accurate. May actually understate the amount of millennials. There is definitely a contingent of teenagers there but it’s not particularly large.
 
I saw local attorney Brook Goffe had at least 3 ads. I wonder what she had to pay. At least 15 seconds each.

There are some local ad slots left to the affiliate stations. Not cheap, but not the $8M/30 that they were paying on the nationwide ones for sure.
 
Everything about the game yesterday was boring, including whatever that young man did at halftime.
I watched reruns of Cheers after 10 minutes of the 2nd half. Congrats Eagle fans but I despise your team and coach BUT the D for the Eagles was amazing or is the KC Oline worse than the Giants?????

The best ad? - I loved the one for womens flag football as a NCAA sport.
 
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Although not a great ad compared to others in the past, I liked the Duracell ad. At first, I thought it was in real-time with Brady stumbling on his words until his batteries were replaced.
 
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Samuel = Uncle Sam.

There was a lot of messaging in the show that I’m sure went over 90% of this boards head.
Even I picked that up. Pretty obvious. Drake is Canadian.
 
But how do people not realize he was Uncle Sam? Can lead a horse to water, I guess.
Yeah that was one of the more obvious ones. You really can’t appreciate Kendrick if you don’t know what’s going on lol
 
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I genuinely can't imagine someone with internet access (and access without paywalls in your case) not knowing who Kendrick Lamar is. He's been the face of rap for pushing 15 years now.
I have had internet access since the early 90s and had never heard of him before the SB (and quickly forgot about him as soon as I learned that he presents insufferable noise rather than music) .
 
It must really suck becoming the meme. Hope this never happens to me.
Music taste is clearly highly subjective, was a little harsh on calling it noise - you’re right in that if you’re not purely into lyrics and into at least some of the narrative that is Lamar, his music will not hit home.

Me personally, I enjoy great vocals, instrumental talents. I like a melody, a chorus, crescendo, some high to low. He’s more of a poet than he is a singer, and there’s really not much to it beyond the words. No one is applauding the synthesized beats in the background. He’s also good at stirring sh&t up, which I guess is also a skill today. To each their own. I appreciate unique tastes just don’t connect with this particular form.
 
Music taste is clearly highly subjective, was a little harsh on calling it noise - you’re right in that if you’re not purely into lyrics and into at least some of the narrative that is Lamar, his music will not hit home.

Me personally, I enjoy great vocals, instrumental talents. I like a melody, a chorus, crescendo, some high to low. He’s more of a poet than he is a singer, and there’s really not much to it beyond the words. No one is applauding the synthesized beats in the background. He’s also good at stirring sh&t up, which I guess is also a skill today. To each their own. I appreciate unique tastes just don’t connect with this particular form.
I think calling it noise was kind of the opposite of what it was, because the mixing and production was pretty underwhelming. Could barely hear the background music a lot of it lol
 
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I think calling it noise was kind of the opposite of what it was, because the mixing and production was pretty underwhelming. Could barely hear the background music a lot of it lol
I just don’t think that venue works for how his style is intended to grab the audience.

I was at a loud party with 50 people at it. If you’re not focused on the lyrics, there’s really not much else to appreciate.
 
I think there is more to it than that. It’s behavior, cultural shifts, distractions and technology more than it is opportunities to be creative. Music is a platform with endless ways to be creative, but time has to be invested, passion & collaboration needed. And maybe some good old fashioned boredom to give the brain time to think creatively. Kids these days don’t have the time to sit in the garage and jam.


But then again, jazz people always thought rock was lazy and lacked creativity and were frustrated that people could get famous strumming the same three chords and “making noise”.

I’d say rap was never my thing. But in my college years, I’d crank up Nuthin’ But A G Thing and starting singing “it’s like this and like that and like this and uh”. I couldn’t get the hook from OPP by Naghty by Nature (the actual correct spelling gets filtered - ha)out of my head. Heck I watched the Humpty Dance video enough times to get almost all those lyrics down. Those songs were catchy and fun and/or cutting edge.

Nowadays the creativity is largely on a computer, finding the right samples, beats and lyrics, and effects to put together the right hooks. It’s different - but it isnt necessarily not creative. I don’t particularly care for it - the lyrics and poetry feels authentic but the music part totally lacks humanity to me. But I have my biases from how I absorbed music in my formative years.

Rap has been front and center for 30 years now and may soon get old. Maybe something new will come along, or maybe guitar rock will become fresh again. There have been some rock elements to mainstream songs from Olivia Rodrigo and Billie Eilish, who have had massive popularity, so it isn’t out of the question that a new Beatles or Nirvana could change the landscape again. Ideally (to me) stripping away the computers and auto tune and being more raw. But the old people don’t usually have a say in which way art evolves.
 
I just don’t think that venue works for how his style is intended to grab the audience.

I was at a loud party with 50 people at it. If you’re not focused on the lyrics, there’s really not much else to appreciate.
It would have been a lot better if:

A: The crowd noise and background mysic was mixed in better
B: He played 1 or 2 classics
C: He brought on some other legends, for example Dre. Or featured some more in general.

I’m a huge Kendrick fan, as you can tell. I enjoyed it, I liked this last album, SZA is great, and his music is A LOT more interesting than most today. But, it definitely could’ve been a bit better. I gave it like 7/7.5
 
But then again, jazz people always thought rock was lazy and lacked creativity and were frustrated that people could get famous strumming the same three chords and “making noise”.

I’d say rap was never my thing. But in my college years, I’d crank up Nuthin’ But A G Thing and starting singing “it’s like this and like that and like this and uh”. I couldn’t get the hook from OPP by Naghty by Nature (the actual correct spelling gets filtered - ha)out of my head. Heck I watched the Humpty Dance video enough times to get almost all those lyrics down. Those songs were catchy and fun and/or cutting edge.

Nowadays the creativity is largely on a computer, finding the right samples, beats and lyrics, and effects to put together the right hooks. It’s different - but it isnt necessarily not creative. I don’t particularly care for it - the lyrics and poetry feels authentic but the music part totally lacks humanity to me. But I have my biases from how I absorbed music in my formative years.

Rap has been front and center for 30 years now and may soon get old. Maybe something new will come along, or maybe guitar rock will become fresh again. There have been some rock elements to mainstream songs from Olivia Rodrigo and Billie Eilish, who have had massive popularity, so it isn’t out of the question that a new Beatles or Nirvana could change the landscape again. Ideally (to me) stripping away the computers and auto tune and being more raw. But the old people don’t usually have a say in which way art evolves.
IDK on the 3rd paragraph. There is something to be said for a group of artists harmonizing real instruments with human hands and then watching them work together. Listening to a product of a singular dude mixing computerized beats in his basement just doesn't hit the same. Not unlike sports teams, when you get that unique collective that somehow becomes magic (Uconn 2024), it's that which hooks us in.

I've liked plenty of rap selectively over the years. Def not the favorite genre, but the top 5% is great. Tend to like the stuff with samples, and/or some melody to it. The straight flatline rap does nothing for me.

Do agree with the last take that it would have been cool if Lamar brought in a couple cool big name colabs, just to bring some vibe in. The whole ensemble felt pretty flat to me. The Samuel L bit was cheezy, yes I know he was Uncle S. Speaking of which, was watching Coming to America with the wife Saturday and Sammy played a bit role, who knew. One of his first movie gigs.
 
It would have been a lot better if:

A: The crowd noise and background mysic was mixed in better
B: He played 1 or 2 classics
C: He brought on some other legends, for example Dre. Or featured some more in general.

I’m a huge Kendrick fan, as you can tell. I enjoyed it, I liked this last album, SZA is great, and his music is A LOT more interesting than most today. But, it definitely could’ve been a bit better. I gave it like 7/7.5
He goes back and forth between doing what the people want and doing what he feels is best.

He seemed to have chosen the path of what he feels is best with this performance. Definitely something his fans and real hip-hop people will appreciate but will be lost on outside audiences for the most part.

Definitely tried doing a more “impressive” show over an appealing one.
 
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