Music taste is clearly highly subjective, was a little harsh on calling it noise - you’re right in that if you’re not purely into lyrics and into at least some of the narrative that is Lamar, his music will not hit home.
Me personally, I enjoy great vocals, instrumental talents. I like a melody, a chorus, crescendo, some high to low. He’s more of a poet than he is a singer, and there’s really not much to it beyond the words. No one is applauding the synthesized beats in the background. He’s also good at stirring sh&t up, which I guess is also a skill today. To each their own. I appreciate unique tastes just don’t connect with this particular form.