You overlooked my point that people are (whether intentionally or not) sandbagging the size of the market for Kansas. If you're going to argue that UConn's fan base is larger than the state of Connecticut and goes into the NYC/Boston areas (which is what most UConn fans want to argue), then you must give a lot of credit to Kansas to bringing in half of the state of Missouri on top of its home state AND that these people truly do watch college basketball at among the highest levels in the country. The Kansas City market, which is what KU brings and is actually mostly in Missouri, was the #3 ESPN college basketball market in the country last season and one of only 4 markets that averaged over a 2.5 rating for ALL college basketball games (AKA P5 college football-level viewership in GREAT college football markets like Austin and Nashville). It's also typically a top 25 college football market, too. Translation: a network can charge whatever it wants to that market for Kansas basketball and they'll receive it. This is like a cable carrier not carrying NESN in the Boston market - that cable carrier will die in that event, so NESN has ultimate pricing power.
I know people here don't seem to want to believe me, but Kansas is very, very, very safe. They are one of the few (only?) basketball-centric schools that could realistically be added that would make money for the Big Ten and SEC. KU's market is significantly larger than what you're giving it credit for... and it's not even about their local market. It's about making the BTN into a true national channel. The SEC would have the same interest with the SECN. In terms of schools that have value in the Big 12, there's Texas, then a big drop to Oklahoma and Kansas, and then there's everyone else. Unless you think that ONLY Texas and Oklahoma are getting out of the Big 12, then Kansas is finding a home. They are waaaaay more valuable than Oklahoma State and everyone else in that league and, as such, will easily be added. They have the academics (AAU status), national brand name, and bluest of the blue blood credentials.