This is too Spackler like for my taste. Although, you did acknowledge what a joke those billboards in Times Square were.
Here's the thing about NYC though.......VERY FEW PEOPLE GIVE A RAT'S ABOUT COLLEGE FOOTBALL THERE!
Jimmy - do you think Nike knows what it's doing when it comes to marketing and promotion?
Think about this, and then understand that Oregon football, was very successful for many years on the west coast. THe problem was, they played football in Oregon. THey virtually never made it anywhere in the popularity contest that developed in the 1990s for the college football rankings. In 1994 they won the Pac 10, went to the rose bowl, but never cracked the top 10 in the polls.
Two years later, when the BCS is created, and the polls become so damn important, and a national championship game (in name) is actually going to be played for the first time come 1998 - a certain fan of Oregon football, who happens to own Nike..... starts a TWO YEAR plan of advertising Oregon football..........where? 3,000 miles away - in the middle of New York City.
Two Years - of new york city bill boards advertising Oregon football in Manhattan, starting in the late 1990s.
I'm not going to post his quotes, b/c I've done it before. I'll paraphrase - if you want to be recognized, you have to advertise where it counts.
In 2000, (our first season as a 1-A program, 3-8) Oregon won the Pac 10 again, but this time was ranked in the top 10 in the country, as a tri-champion of the league.
IN 2001, Oregon won teh pac 10 again, and was ranked #2 iun the country in the popular media polls. AND got snubbed for the BCS championship game, in place of #4 ranked Nebraska - who lost to Miami.....the calculations of the BCS system were changed after that.
Two years of dropping big bucks on New York City publicity is what made Oregon football a nationally recognized product, and what made the controversy around Miami's national title in 2001, so important, and changed the BCS the first time.
IF you don't agree? Fine. The big east leadership at the time, was oblivious about it all too, being interviewed while a 250 tall billboard of Joey Harrington was on the building across from the entrance to MSG.