CPTV did a great job bringing us UConn WBB and developing the team profile, but they hit inherent constraints in terms of being able to expand the "brand" viewership and recognition, and also to position UConn for the challenges posed by conference realignments. UConn administration read the shifting landscape and rightly looked for, and ultimately selected, another contractor to (hopefully) continue to expand the WBB brand to strengthen UConn's overall position.
Like so many fans, I have some anxiety going forward because I am very addicted to the WBB product CPTV developed and marketed, and I am very invested in continuing to see the UConn WBB product. The team is more like family to me than CPTV is - I would welcome any of the team members into my house, but not Jerry et al....
I am cautiously optimistic in what I have heard about the future programming since the announcement. UConn seems to have understood what we fans want and communicated that as part of the RFP, and SNY seems to be saying all the right things about delivering on what we fans want. Give the local cable companies a few weeks to hear from us fans - - they just learned about the SNY decision and they will desperately be wanting to cater to that large number of fans that J. Franklin quoted as formerly CPTV viewership for WBB.
As for CPTV, they may have been a nonprofit, but UConn WBB was very much a business and a financial driver for them (the marketing, the substantial income that supported the WBB and other programming). CPTV had their own family style delivery approach, but it was always a business, at least for Franklin and the CPTV administration. They were in it to maximize income and they were as stringent about it as most any advertiser on commercial TV - it's just they did that within a nonprofit business structure compared to a profit driven structure.