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Sometimes things are just in capital letters on hats. For example, you can find a hat that says “MIAMI”, but that doesn’t mean you’d ever write that instead of “Miami” if it wasn’t part of apparel or a logo.I have a two hats that says "UCONN". If we don't want people getting it wrong, we probably shouldn't advertise it that way.
Here is an article from UConn as well.
What’s in a Name? It’s UConn, not UCONN - UConn Today
It's not an acronym. What would the two Ns stand for? The O? This shouldn't be so hard
today.uconn.edu