- Joined
- Sep 22, 2011
- Messages
- 2,652
- Reaction Score
- 14,008
Some do, some don't. LeBron was a branded star. But was James Bouknight who he is without UConn? Best example recently is Zion Williamson at Duke.Currently? 100%. Maybe the colleges "help build the brand" some, but all of these players were recruited. That means they all had established brands already to some extent.
My big thing is if you bought a James Bouknight UConn shirt last year both UConn and Bouknight should get some split. Even if there is no name on it, we know who that is.