NJ is territorial. The Rt 80 thing is an exaggeration for me, because I grew up in that area, but some in northern Bergen would say such (but probably not really mean it). To me, Central Jersey starts in Woodbridge (just north of the Brunswicks). As you can see from specialisthusky's post, south jersey feels similarly.
I agree with specialist that south Jersey is Penn State territory. RU has done a bad job there traditionally. North Jersey is probably split between PSU, ND, Cuse and RU. RU has picked up steam since I was a kid and nobody cared about RU sports unless their kid played there.
If the B1G needed ratings for RU,they would not own the state. If they just want TV sets then they are ok. I still don't understand the argument that the B1G doesn't care about ratings. Don't they need advertising? They can't just make all their money on carriage fees.i actually pull for RU when UConn isn't involved, but nobody is going to watch RU vs Iowa in anything but football. Even our RU visitor can't deny that. I also don't think the B1G network is going to have an easy time getting residents to force expensive carriage rates on the cable companies.