I'm still amazed at the perception (throughout the media and those who should/do know better than me) that the Big XII is the better more stable conference... and more amazed that that perception is because the conference potentially being raided has the desirable teams that the middle class ones in that conference want to run away from (which in turn will make that conference inherently less stable as you get minnows in with the bigger brands).
It would seem like the smartest play would be to unite the strongest brands under whatever conference shell allows the most deadweight to be dropped... that's the Pac-12. Yet the Big XII is rapidly discussing another GOR (but wisely a shorter contract, they'll hit the market again before the AAC & ACC) to try to continue to buy the impression of more stability. A Pac-whatever with the same GOR & 7-year term reportedly being discussed would have the ability to span the same time-slots, bigger markets and brands.
It'll be interesting to see how it works out, but I'd think:
Washington + Oregon + Cal + Stanford + Utah + Colorado + ASU + Arizona (and Wash. St; Ore. St) adding Texas Tech, OSU, Houston & Kansas --- carries more markets/brands and TV interest splitting dollars 14 ways
As opposed to
Texas Tech, OSU, Houston, TCU, Kansas, BYU (and Kansas St, Iowa St, Baylor, WVU, Cincy, UCF) adding Utah, Colorado, ASU & Arizona --- and splitting it 16 ways