We need to be relevant all year. That's what recruits care about -- exposure, buzz, and getting to the NBA. They don't care about championships. If they happen to win en route to getting that exposure, buzz, and NBA attention, great, but that's not their priority.
The last time we were relevant wire to wire was, maybe, 2011, and even then we fell off somewhat in the middle of the year. Since then:
2012 -- only relevant at the beginning of the year with a high preseason ranking; forgotten after that
2013 -- irrelevant all year (maybe some buzz with the MSU win)
2014 -- relevant early and late, but largely forgotten in the middle
2015 -- see 2012
2016 -- irrelevant except for maybe a week and a half of buzz between Jalen's shot and the Kansas game
2017 -- irrelevant all year
2018 -- irrelevant all year
That's 7 years over which we've been prominent on the national stage for less than a quarter of the time. That's a major turn-off to top recruits whose other options are constantly talked about and featured on ESPN, etc.