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Not sure I understand the question. If you're asking why they might leak out that they have a GOR ready to go when they don't have a media deal yet and therefore won't sign the GOR yet, one answer would be it takes pressure off Colorado for not jumping on the XII's presumed invitation.Why would the Pac 12 schools publicly agree to a GOR for a media deal if there was no media deal imminent? It is not a rhetorical question. I can't come up with a single reason to do that, because the language of the GOR is going to be dependent on the media rights deal.
But the answer would be a PR reason -- not an economic one.