I agree with this. Northeast fans already face an uphill battle because, like it or not, national perception is that nobody in the northeast cares about college football. So when UConn posts attendance numbers of 28K per game, it's a tough sell for the school and our fans to get over that perception. The fans in the south love their college football and in places like Houston, Orlando, Tampa and Memphis (and Cincinnati in the north), they watch every Saturday. Those schools' fanbases get a built-in positive perception because their markets love college football...even if they aren't watching UH/UCF/USF/Memphis/Cincinnati at all in those same CFB heavy markets.
It comes down to a product vs brand argument. The southern schools can lay claim that their home markets love the college football product, even if they don't love their school's college football brand. For UConn, we lay claim that we absolutely control our home market unlike the rest of the competition. However, we aren't exactly showing a love for college football by bringing 28K fans to games and having less than 5K athletic donors.
So, what's easier to grow: product or brand? I think it's product. Look at all the new products that hit the market and grow every year. In relation to UConn, look at how quickly sports like hockey took off once it went in Hockey East. Yes, hockey market already exists here but there weren't 5-6K fans going to UConn hockey games before the move to HE. And there sure aren't 5-6K fans going to Wolfpack games a night. A better example: look at WBB. Prior to UConn/Tennessee, WBB interest was pretty low here and across the country. A few winning seasons later and Gampel and XL sold out both men's and women's games. Now, WBB is an animal in of itself. Soccer: same thing, UConn is a top national draw at its home games. And why is this? The brand loyalty is built in and already there. It just needs to be mobilized, unified, and energized into action. Fans in the northeast love football - the Patriots and Giants wage annual debates on this site and all over CT. Given the opportunity to support big-time college football (again) will energize the fans.