This article says that the PAC-12 wants to have 9am (Pacific) start times for football, so their teams can be on TV at noon on the East Coast. While this could hurt attendance and tailgating, the article says the PAC-12 schools don't have big attendance or tailgating crowds to begin with. Only Washington averaged over 50,000 fans per game last season. The east coast doesn't watch the late night PAC-12 games that end after 1am eastern time, so this move would be all about tv ratings.
Pac-12 pondering earlier kickoff times
Pac-12 commissioner Larry Scott acknowledged last week that he has interest in games kicking off earlier.
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