So young straight unmarried people without children do not watch women's basketball, but basically every one else does. I know plenty of old folks who watch the NBA, NFL, and men's hoops. I will admit that the numbers are decreasing as they die off. I don't think many gay men watch women's basketball, but lesbians probably do and some straight men. I know old folks who watch UConn women only. I know gays who watch the NFL, NBA, and men's college sports. I also know gays who don't watch sports at all. I know straights who don't watch sports at all. You really need to tune up your demographics.