And people wonder why women's basketball is invisible outside of Connecticut. There is a reason that it shows up on ESPN2 across from the NFL.
Except, of course, that it isn't. Geno recruits nationally (well, worldwide really.) UConn is a household name, for those who are interested in WBB across the country. UConn sets attendance records for many, if not most, of the schools it travels to. And, if you ever attend a woman's AAU tournament, I guarantee that you will hear "UConn" or "Connecticut" shouted out as play names.
UConn WBB is far from invisible outside of Connecticut. It is the marquee brand of the sport.