Repost comparing how UConn and Louisville log revenue:
In 2008-9 Louisville was at $56,540,896 total revenue.
That same year UConn was at $58,446,441.
That was the last year before Ville started rocketing forward in revenue.
The next year Ville went to $63 million (2009-2010) while UConn hit $63 million in 2010-2011.
Louisville meanwhile skyrocketed to $87 million.
That has EVERYTHING to do with the new facilities.
Especially when you consider that UConn's sponsorships and licensing (in a market that is much bigger than Louisville's) is much higher than Louisville's even today: Ville went from $12.6m in 2010 to $16.3m in 2011. UConn was at $24.9 in 2011.
Ticket sales are the story for Louisville jumping so high. Back in 2006-07, Louisville got $15m in ticket sales and $13.1 in donations. That same year UConn got $13.5 in ticket sales and $12.1 in donations. The schools were practically even in total revenue, sponsorships, licensing, tickets and donations.
Ville, meanwhile, stayed at that level until football and basketball facilities expansion. It went from $15m in ticket sales to $26.4m in 2011, and from $12.1 in donations to $28.2m in donations. It literally jumped by $27m! In ticket sales and donations, it was almost $30 million ahead of UConn compared to where it was half a decade ago.
But in terms of sponsorships and TV rights and licensing, UConn has outdone Ville (but by a smaller margin). As Ville was building its ticket base, UConn was making up some of that $30m deficit by jumping out to a $9 million gain in terms of local TV, sponsorships and licensing. This is why the difference between the schools today (even about half a decade ago) is now $23m.
Lastly, I've said this a number of times on this board, but fans don't really know how these figures are calculated. Schools like Michigan raised money for facilities and then dumped the donations into AD revenues, while paying for facilities through school bonds. This means the private money raised for facilities is counted as athletics revenue. I don't know at all whether UConn has ever done this. I don't know that Louisville has either. But that huge donor jump may indeed be comprised in part of a trickle or a regular flow of facility donations. Who can say? UConn after all has also spent a huge amount on facilities (it has the best football training facilities of the entire old BE conference, and they are relatively brand new).
This is largely what the discussion here is about. UConn too could have plowed donations for facilities into athletics revenue. UConn spent $60 million on the Shenkman training center and Burton facility. If the private money had been dumped into sports, that would have made Uconn look better from a PR standpoint when it comes to sports. Furthermore, if Uconn had dumped its AD revenues into a single sport (as Ville currently does) it would also have been a PR coup.UConn does not count contributions under single sports, as Louisville does. That is purely a source of AD revenue, not bball revenue.