I’m not sure the profit sharing amounts to much compared to endorsements. Plus, I’d be surprised if there was any precise method for determining what the profits actually are and how to distribute shares.
The NIL situation has evolved quite a bit in 6 years. When Paige arrived, she already had substantial earnings before her freshman season had even begun. Azzi too. Their income had next to nothing to do with UConn as Geno emphasized in early pressers. The main issue was avoiding deals that might be construed as violations of some obscure NCAA rule or other.
Schools scrambled to organize endorsement collectives in the next couple of years, an arrangement that had been prohibited prior to NIL. And some schools found a way to share merchandise sales profits with the players: caps and tshirts. These structures are still the norm and kids are not typically paid simply to play. But that will soon become the norm, and I think we can all see it coming.
For her part, Olivia has simply returned to the older form of NIL, signing endorsement deals independent of whatever school she attends. I applaud her initiative just as I did Paige’s and Azzi’s.