I would try for a power play to get Manuel fired w/12 months
This goes immediately to among the top of the list of posts I would dislike, given the opportunity, time and time again. You probably blame Buckner for the Red Sox losing the the '86 World Series. Sheesh. Take a pill.
The Athletic Director, Hand picked by the University President, is most likely the de facto boss of the Head of Athletic Marketing. Don Draper himself (assuming he was a real person) couldn't get this accomplished without irreparable harm to his/her own career.