Okay, you're UConn's new head of athletic marketing - aaand, GO!... | Page 2 | The Boneyard

Okay, you're UConn's new head of athletic marketing - aaand, GO!...

Status
Not open for further replies.
Our tailgating atmosphere is almost too good. It is too easy to have just one more cheaper beer with good snacks than go into the stadium. Perhaps they could hand out half price beer coupons going into the stadium until 15 minutes before game time, or buy a beer up to 15 minutes before game time you get a half price coupon.
 
beerfan said:
Our tailgating atmosphere is almost too good. It is too easy to have just one more cheaper beer with good snacks than go into the stadium. Perhaps they could hand out half price beer coupons going into the stadium until 15 minutes before game time, or buy a beer up to 15 minutes before game time you get a half price coupon.
Expand ...

This is clearly a situation where the state is screwing up, and points to the problems with building a stadium run by a professional concessioneer. They make the university look like crap charging pro coin for a college event. Then the university bleeds money because of it, and the state has to fund the university more. Insane. The opportunity lost is worth $18m a year. How much in beer are they making?
 
Just a thought promote the football team more in the elementary schools. Maybe do more signs or coupons to the concessions at the game. Family deals?? Got to start with the young o Ed to build the culture.
 
.-.
It's almost never mentioned... But UConn's PA (public address) guy is beyond awful. It's John Tuite who I imagine got involved from his relationship with Wayne Norman.

Tuite is awful. In the history of sports in the state of Connecticut only Tony Terzi is worse. And if you think Terzi was awful for the Whalers go to a Sacred Heart basketball game and you'll consider harikari.
 
lv99 said:
Okay, so here are my calculations. We have 40,000 seats now. We add 25,000 per year for 15 years. That would give us 415,000 after 15 years. That would dwarf the second biggest stadium (Michigan's) which only has 109,901. This thing is going to be immense. It will have its own zip code.

When opposing fans come by at the beginning, they will say "Oh, isn't that cute, they're adding a few seats to their little stadium". And we will give each other winks and nods, thinking "Little do they realize what we have in store". Each year, it will be bigger! More and more seats! More, I say, more! Bigger and bigger! To the heavens! Construction going on 365 days a year! The stadium will be so big that its supremacy will never be challenged. God himself could not sink this stadium!
Expand ...

Honestly, this has the stench of genius about it.

Every year, we're announcing stadium expansion until finally, we announce that the Rent is the first athletic stadium visible from space.

And then we start adding space seats.

This is PR gold.
 
lv99 said:
The first thing I would do if I were calling the shots would be to implement what I like to call my "Stadium of Babel" plan.

I have posted about this on here before. Basically, this involves stadium expansion. But we don't just add a few seats and be done with it. We just keep on adding through the years.

We should be able to add 25,000 seats a year, if we can actually get Malloy and the state legislators to get off their keisters and take some action and get us some funding.

Okay, so here are my calculations. We have 40,000 seats now. We add 25,000 per year for 15 years. That would give us 415,000 after 15 years. That would dwarf the second biggest stadium (Michigan's) which only has 109,901. This thing is going to be immense. It will have its own zip code.

When opposing fans come by at the beginning, they will say "Oh, isn't that cute, they're adding a few seats to their little stadium". And we will give each other winks and nods, thinking "Little do they realize what we have in store". Each year, it will be bigger! More and more seats! More, I say, more! Bigger and bigger! To the heavens! Construction going on 365 days a year! The stadium will be so big that its supremacy will never be challenged. God himself could not sink this stadium!
Expand ...

This seriously had me laughing out loud. A+
 
whaler11 said:
It's almost never mentioned... But UConn's PA (public address) guy is beyond awful. It's John Tuite who I imagine got involved from his relationship with Wayne Norman.

Tuite is awful. In the history of sports in the state of Connecticut only Tony Terzi is worse. And if you think Terzi was awful for the Whalers go to a Sacred Heart basketball game and you'll consider harikari.
Expand ...
Tuite did play by play for several sports at WHUS while a student at UConn, so I doubt his involvement is due to some Wayne Norman relationship. Don't know how you can call him beyond awful. I think he has the right voice and does a fine job. If you need a PA guy to rev you up, you're not paying attention to the game.
 
Cohesive marketing plan to every HS in CT and within 50 miles in MA containing incentives, some kind of on field walk, scoreboard recognition, free parking for the bus, designated cheerleader to welcome them (nothing over the top), whatever. Besides everything else this would be to 1) market to groups not just people and 2) try to create some buzz that could help get these kids thinking as UCONN fans even if they go to school somewhere else.

Then do the same thing to every HS band director in the same footprint.

Then do the same thing to every HS cheerleader and dance team director in the same footprint.
 
Fishy said:
Honestly, this has the stench of genius about it.

Every year, we're announcing stadium expansion until finally, we announce that the Rent is the first athletic stadium visible from space.

And then we start adding space seats.

This is PR gold.
Expand ...

We don't need space seats, just Bronx seats, Manhattan seats, Queens seats, and Brooklyn seats. Then we'll really deliver NYC.
 
.-.
huskymedic said:
A huge sign @ Bradley as you exit the secured area of the terminal near the Black Bear Saloon that screams "Welcome to UConn Country!

Make it seasonal... Football, Basketball, Baseball, Hockey, Soccer, etc...
Expand ...
Ha! Years ago I posted that we should have had billboards up when you came into stamford informing that BCS football was up ahead and the like. I remember others shooting it down as tacky and meaningless. Times have certainly changed. I like your idea.
 
I actually heard an advertisement for UConn Football tickets on Pandora yesterday. Have to say, I like that they're targeting a more tech-savvy crowd using popular applications like that. Plus, I suspect Pandora is a cheaper platform than traditional media outlets.

I've really been enjoying the marketing videos as well. Way better than the old stuff.

Unfortunately I think a lot of these suggestions are sort of pie in the sky stuff. It's a good idea to get everyone in their seats by kickoff, but logistically quite difficult to make drunk students do much of anything.

Overall I think we're moving in the right direction, though I do wonder why we still have the DJ. Was this focus grouped? I mean, who thought this was a good idea?
 
I actually reached out to UConn with ideas including the elimination of the DJ and Welcome to the Jungle. I gave them specific songs and when they could be used as well as an idea for the players coming onto the field to Flight of the Valkyries after Robert Duvall says "I Love the Smell of napalm in the morning". I thought it would set a nice battle tone. I just never got the feel that they gave a crap what I had to say about the staleness of the gameday experience.
 
I love the UCMB but maybe we can jazz up halftime a bit with Bear versus Monkey Bike Races (second lap is where it gets interesting). Sorry PETA.

 
Santini35 said:
Well, I will say they are starting to put out some decent videos on youtube
Expand ...

Just watchd this and I was impressed. However, while there might not be tons, couldn't they have included game footage to excite fans? Practice doesn't quite do it.

Sent from my SCH-I535 using Tapatalk 2
 
.-.
Santini35 said:
Well, I will say they are starting to put out some decent videos on youtube
Expand ...

Just watchd this and I was impressed. However, while there might not be tons, couldn't they have included game footage to excite fans? Practice doesn't quite do it.

Sent from my SCH-I535 using Tapatalk 2
 
CTMike said:
Really agree on the concessions point. Everything non alcoholic should be flat out affordable. If they want to continue to gouge people on booze to discourage heavy drinking... I don't really agree but I get it.

Ticket prices too. It's time to take a step back and figure the price that will actually fill seats.
Expand ...
I agree but UConn does not own Rentschler, so ticket margin needs to go a long way to cover renting the Rent for 6-9 events per year (some which, such as the NLI Day and Spring Game, are free to the public). I dont think UConn gets any parking revenue at the Rent either (I know they don't at the Civic Center.). I believe the owners of the Rock Cats do own NB Stadium, so they can contract with concessionaires as a compliment to ticket sales and parking. Ergo, a pint of Sam Adams in the Beer Garten is $5.50.

Concession prices are largely controlled by the concessionaire in order to cover their contracted costs and are a direct result of selling opportunity. Hopefully, Spectrum Global can procure more high-demand events at both venues as well as renegotiate their contracted costs.

Its ridiculous to pay professional prices for college and minor league events. Both the Civic Center and Rent have been horribly mismanaged by AEG and Bushnell, respectively. $9.00 for a draft beer, when the cost doesn't go to player salaries is insane, especially when said beer is a macro-brew draughted from the Civic Center pipes. Has anyone else tasted that extra "flavor" in their Miller Lite?
 
ConnHuskBask said:
yo yo yo where my husky fans at yo yo

Like, big 10 impressions aside, if Michigan comes to the rent and has to endure 3.5 of the "dogpound dj" it has to rank as a low point in UConn marketing history. now that is saying something.
Expand ...
Should we start an email/phone campaign to ban DJ boy from the Mich. game?
 
I was just listening to pandora during work and in between songs an ad came up that caught my attention.

"Are you a UConn football fan? Have you seen the home schedule this year?"

So I looked down. A nice graphic of Michigan, Maryland, Rutgers and Louisville helmets with our new logo in the middle and the words "the best home schedule. Ever" printed.

It's a nice ad, and it's done on a smart phone app, which are the kinds of ads UConn should be running. I was pleased.
 
UCFBfan said:
Just watchd this and I was impressed. However, while there might not be tons, couldn't they have included game footage to excite fans? Practice doesn't quite do it.

Sent from my SCH-I535 using Tapatalk 2
Expand ...


The whole commercial is about "training" .... meaning practice, lifting weights, etc... It fits perfectly
 
huskymedic said:
A huge sign @ Bradley as you exit the secured area of the terminal near the Black Bear Saloon that screams "Welcome to UConn Country!

Make it seasonal... Football, Basketball, Baseball, Hockey, Soccer, etc...
Expand ...

Can anyone explain why we use "UConn Country" and not "UConn Territory"? It would fit so well with the whole "Husky" thing we've got going. It's always bugged me, but I'm sure there is a perfectly good reason for it that I haven't considered... right?
 
.-.
uconndennis said:
The whole commercial is about "training" .... meaning practice, lifting weights, etc... It fits perfectly
Expand ...
Yeah I get that. Just think they need to make another with actual game footage.

Sent from my SCH-I535 using Tapatalk 2
 
pepband99 said:
1) FIX THE DAMN RADIO NETWORK. Our coverage is appallingly awful, when compared to other BCS schools. No radio coverage a sizable portion of our own state. Satellite should be seen as a national audience, not a patch to our home audience. Get Fairfield/New London County affiliate pronto, and blanket the whole state. Reach out to get affiliates in MA/NY/RI, as well.
Expand ...

Okay, I know for a fact that my radio is not special. The ones in both my wife's and my car are of the stock factory Toyota variety. Why is it I've been able to tune into games on WTIC-AM in NYC, Preston CT, North Jersey, Albany NY, and Central Worcester County, but the first complaint about Huskies' advertising is about radio coverage?
 
Husky25 said:
Okay, I know for a fact that my radio is not special. The ones in both my wife's and my car are of the stock factory Toyota variety. Why is it I've been able to tune into games on WTIC-AM in NYC, Preston CT, North Jersey, Albany NY, and Central Worcester County, but the first complaint about Huskies' advertising is about radio coverage?
Expand ...

I'm not saying you're lying, but there is no way you got any of these at night. Which, of course, translates to just about every basketball game, and a few football games.

day --> http://www.radio-locator.com/cgi-bin/pat?call=WTIC&service=AM&status=L&hours=D
night --> http://www.radio-locator.com/cgi-bin/pat?call=WTIC&service=AM&status=L&hours=N

One other point I was going to bring up with this, too, is this: What, exactly *is* the UConn Radio Network? I dare you to try to find it on uconnhuskies.com (yes, I know it's buried in the pdf for the prospectuses, but that's not good enough).

Other schools have this easily accessable on their athletics website. Let's take, for example, BCU:
The radio network is on Fan Center --> Boston College IMG radio network
http://www.bceagles.com/ot/bc-isp-affiliates.html
 
pepband99 said:
I'm not saying you're lying, but there is no way you got any of these at night. Which, of course, translates to just about every basketball game, and a few football games.

day --> http://www.radio-locator.com/cgi-bin/pat?call=WTIC&service=AM&status=L&hours=D
night --> http://www.radio-locator.com/cgi-bin/pat?call=WTIC&service=AM&status=L&hours=N

One other point I was going to bring up with this, too, is this: What, exactly *is* the UConn Radio Network? I dare you to try to find it on uconnhuskies.com (yes, I know it's buried in the pdf for the prospectuses, but that's not good enough).

Other schools have this easily accessable on their athletics website. Let's take, for example, BCU:
The radio network is on Fan Center --> Boston College IMG radio network
http://www.bceagles.com/ot/bc-isp-affiliates.html
Expand ...
That is true. I'm typically drive to/from these locations on the weekends, which means day game...thx for the clarification.
 
For football, I would open the parking lots earlier. They also need to stay consistent with the TD celebration. Half the time they let off a firework, the other times it never went off, seems like they forgot....or they just didn't expect UConn to score a TD since it was so rare last year. I would also try to do something for the pregame, maybe a fireworks display at the night games to excite the kids.
 
.-.
Status
Not open for further replies.

Forum statistics

Threads
168,326
Messages
4,564,182
Members
10,462
Latest member
Liam Rainst


Top Bottom