For a team trying to forge an identity, being tested against contending teams helps. It helped Notre Dame and A&M break through last year, for instance. Stanford last season or the season before that had a clear identity already, so it was less important. Ths season, it'd be nice for them to have a tough conference foe (or an late-season OOC game) to use as a measuring stick. Baylor is kind of in the middle, where they have a clear identity but will have made it to Denver without having played anyone particularly good in a hostile or neutral environment. UConn and ND, meanwhile, will have been tearing each other apart and playing in a very tough, physical league. May not be enough to beat Baylor because neither team has someone like Brittney Griner, but it is going to help them.