You have to look at a deal holistically. You don't pass on an offer solely based on a revenue number. If the money is low, but higher than Big East money, you demand that the exit fee be even lower. You get the B12 competition and profile for football, raise the university's stature and prove its worth, and be prepared to exit as soon as there is a better deal. With ACC disruption, that will come. As soon as there is a threat to move, you can negotiate to normalize the B12 payments or make the jump.