I am just discussing how they view themselves and what motivates them.
It is just not the same as other places. I am not saying it is right/wrong/indifferent.
But, it is exactly how they see things and what motivates them. It is independence itself, their self identity, more than the most cash or the best shot at the playoffs.
If it were simply about the most cash, ND would be in the Big Ten, allow advertising in the stadium, have a 125,000 seat stadium, and have had a big Jumbotron for years.
Ask Frank the Tank, he knows it well.
ND is in an enviable position. What is the total take projected each year from the ACC and NBC? Who does better then ND while still controlling the meat of their schedule and avoiding a 13th game? The ACC will require that you play 2-3 ACC away games/year. How many times will you have to go to Clemson, FSU, VT, GT etc.? It will be few and far between.