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The Buffalo DMA is 612K. It is ranked 52 in size, followed by Providence. The CT DMA without Fairfield County or Springfield is 998K and is ranked 30. Fairfield County is about 330K and is part of the NYC DMA. Springfield DMA is about 250K.
So CT is 1.3M, or 2X Buffalo. Our 1.3M would rank #21 in the country. UCONN also gets a piece of Springfield, so the UConn footprint is likely a top 20 DMA.
You're looking at TV households. I was looking at population. AND, I wasn't the one touting Buffalo as a huge market.
As for being 52nd just before Providence, I promise you that this is merely an accident of geography. Buffalo is very much a US border city, there's a lot of interchange with Ontario, which isn't counted in the DMA. But this is only relevant when it comes to pro sports. Not college.
