New Husky Logo - All White Version

[Irishboy9780]

I like all these white versions... i just can't understand why it is such a big deal? Jonathan? They don't have to be identical..

 

[mauconnfan]

....a wolf is more intimidating than a husky.

That's what Enosch's girlfriend said!! LOL.....................

That was rotten I know............

 

[UConn_Top_Dog]

my bro did these.. he works at espn and went to uconn in the 90's... he wasn't happy with the finished version either.

What do you all think?

The white one on the right should be THE logo! That is perfect! Just needs a few touch ups around the eyes and near the ears. Definitely email that to President Herbst.

 

[CL82]

I tweeted it to Kyle Muncy @UCONNTrademark, he's the licensing & branding director. I just got a response back - he appreciates my enthusiam but respectfully disagrees.

If anyone wants to tweet him go right ahead.

Blashemy! Pen you should have his job (even if it is a step down in pay from what you actually do.)

 

[CL82]

I actually think that's the best thing. The all-white costume got so dirty so quickly leading to an unnecessary amount of cleaning and wearing out the costume faster than it should. At times, our costumed mascot looked like it was from a thrift store it was so worn. Of course, during the big championship games and what not they unveiled a cleaner looking one...but some of those football games...yeah...that Husky saw a lot.

I don't remember where I heard it, but I am pretty sure part of the redesign was a new costume.

Could not agree more! All denim husky will really wear much better! Honestly costume durability is so far down on my list priorities as to be non-existent.

 

[Penfield]

H

Blashemy! Pen you should have his job (even if it is a step down in pay from what you actually do.)

Hmmm if I got paid to think about pointless UCONN stuff all day long... Oh ya that's what basically happens now except my boss just doesn't realize it.

Honestly I bet he has a pretty cool job except when he has people like me bitching to him on twitter.

 

[NHUConnfan]

Could not agree more! All denim husky will really wear much better! Honestly costume durability is so far down on my list priorities as to be non-existent.

Ha...I know it seems strange but it was one of those things where it never looked good unless it was the first time being used. Oh well...maybe I'm just strange.

 

[NHUConnfan]

The white one on the right should be THE logo! That is perfect! Just needs a few touch ups around the eyes and near the ears. Definitely email that to President Herbst.

The one on the right looks freaking awful. What are those random blue spots doing there? Seriously, you guys have lost your minds.

 

[JaYnYcE]

The all white isn't bad. I kind of like it.


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[Huskygamble19]

Here you go.
View attachment 2750

Penfield...after studying both of these logos very closely I have come to the conclusion that you are spot on with the white husky logo. It represents UCONN plain and simple. why the powers that be think otherwise is beyond my comprehension. We have to rise up and be counted. It's our survival at stake. GO WHITE HUSKY.

 

[Huskygamble19]

Here you go.
View attachment 2750

If you look at this picture, the UCONN name underneath is blue, making the husky less prominent, but the white husky really stands out from the lettering in my mind.

 

[Huskygamble19]

That would be impossible because we have had two versions of basically the same logo since 1980.

If you go back further we had 3 all white huskies before the 80s.

The husky from 1959 looks like a grizzly that lunched on some bad tasting human.

 

[high-post]

1959 Husky looks like a suicidal version of the cupcake dog.

Holy cow, just googled cupcake dog and came up with this blog post lol:
http://withleather.uproxx.com/2013/04/uconn-basketball-new-logo-cupcake-dog-meme

 

[DogMania]

And I guarentee you that an even more miniscule number know that the current logo is a samoyed.

I didn't understand what the whole hoopla was all about, but now I understand. I'm not from CT and arrived in the Nutmeg State in 1987. I do have an appreciation for tradition and we should not sell our souls to Nike.

Now I didn't realize that our logo is a Samoyed. In fact, I didn't even know what a Samoyed looked like, but when I looked it up on Google there's no question that our Logo and I'm assuming both the real dog and dog suit are Samoyed and Samoyed fashioned.

I like the new Logo, but now seeing the modified mostly white one, you have me sold. I hope the university is not locked into the other one and will consider the mostly whilte one, sticking with the long standing tradition of Jonathan.

 

[DogMania]

my bro did these.. he works at espn and went to uconn in the 90's... he wasn't happy with the finished version either.

What do you all think?

I prefer the Penfield version, but the more I look at it the more it starts to look a little like a Polar Bear. With that said the more I look at the new logo, the less I like it. It just doesn't scream UConn, but maybe it will grow on me. I'm still leaning toward a mostly white logo. I think the outlining around the eyes on the above white one makes it look less Polar Bear, but I'm not crazy about the two dots at the top of the head. Let's see some more modified designs. It's probably all for not, since I'm guessing whatever was designed is probably a done deal with merchandise already being produced, but who knows. Maybe the Administration will take fan feedback into account and make some revisions.

 

[mauconnfan]

I saw the morning news yesterday and they already had the new logo on TV when talking about the parade for the chicks............it was the blue one!

 

[HuskyHawk]

I saw the morning news yesterday and they already had the new logo on TV when talking about the parade for the chicks............it was the blue one!

Of course! They aren't changing it folks. I am sure they already did focus groups etc. and market testing.

 

[upstater]

Of course! They aren't changing it folks. I am sure they already did focus groups etc. and market testing.

Do not be sure of this.

I did a time-wasting thing last fall. I read a long 7 or 8 page story of Reebok's launch of the Buffalo slug. There was no market testing. It ran through several other examples of failed logos. These things are kept under wraps for a reason. Because they don't want blowback unless the resistance is high (as in the Buffalo case and a few others). It may turn into that at Oregon State. But the new UConn design is actually pretty nice and much better than I imagined it would be.

 

[freescooter]

Do not be sure of this.

I did a time-wasting thing last fall. I read a long 7 or 8 page story of Reebok's launch of the Buffalo slug. There was no market testing. It ran through several other examples of failed logos. These things are kept under wraps for a reason. Because they don't want blowback unless the resistance is high (as in the Buffalo case and a few others). It may turn into that at Oregon State. But the new UConn design is actually pretty nice and much better than I imagined it would be.

Except for your comment that the new UConn one is nice, I agree with all of this.
I think UConn is basically stuck with this for a year of so. It is already incorporated in next season's uniforms and such. But I also suspect that it will see little acceptance and will ultimately end up like several other lousy logos...it will quietly be shelved in a relatively short time. The forward looking Eagle-Duck that BC had comes to mind. They quietly shelved it for the flying eagle after a couple of years. the other possiblity is that the Husky fades into oblivion to be replaced by UCONN on virtually everything. Pitt did this with the panther, You never see the UCLA Bruin or the Michigan wolverine. In this case, unlike UCLA or Pitt, it is a way to get rid of a logo nobody particularly likes without admitting you screwed up. I think that's the modus operandi of the current administration. They are doing good things on the academic front,and they want UCONN to be the name that's recognized there, but they are almost entirely clueless when it comes to athletics.

 

[Irishboy9780]

There was Uconn before the old logo, Uconn will still be here after it. Gotta learn to let go at some point.

 

[zls44]

Except for your comment that the new UConn one is nice, I agree with all of this.
I think UConn is basically stuck with this for a year of so. It is already incorporated in next season's uniforms and such. But I also suspect that it will see little acceptance and will ultimately end up like several other lousy logos...it will quietly be shelved in a relatively short time. The forward looking Eagle-Duck that BC had comes to mind. They quietly shelved it for the flying eagle after a couple of years. the other possiblity is that the Husky fades into oblivion to be replaced by UCONN on virtually everything. Pitt did this with the panther, You never see the UCLA Bruin or the Michigan wolverine. In this case, unlike UCLA or Pitt, it is a way to get rid of a logo nobody particularly likes without admitting you screwed up. I think that's the modus operandi of the current administration. They are doing good things on the academic front,and they want UCONN to be the name that's recognized there, but they are almost entirely clueless when it comes to athletics.

I like how you keep saying nobody likes it, when there are plenty of examples of posters and media articles liking it.

Can you read? I ask that sincerely, as I have my doubts.

 

[SubbaBub]

It isn't a like or dislike issue. It's a brand recognition issue and consistency issue which means it's a money issue.

We were told the rebranding effort would provide consistency and enhance recognition. The blew the consistency because there are actual two logos, with red outline and without. Should have picked one. Another minor point is the Baseball team is keeping the hook C.

The change to emphasize UCONN was a good one. The work marks are familiar (been using them for MBB and FB) and distinctive using the custom font.

The dog logo would have been fine Personally, I don't like the front view as it seems too generic and clip arty. But everyone's mileage will vary. The loss of brand value occurred when they went away from the color white.

Can that value be rebuilt? Yes, but it will require time and success at the level to which we've become accustomed. Entering the AAC mid major era, this was an unnecessary risk with little upside. I'd like someone to explain it.

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[freescooter]

I said it will get little acceptance. Not none. Sure some people like it. I don't think it is a majority, though. You clearly don't get nuance, do you? Let me rephase then.

"In this case, unlike UCLA or Pitt, it is a way to get rid of a logo nobody most people don't like without admitting you screwed up."

OK?

 

[freescooter]

It isn't a like or dislike issue. It's a brand recognition issue and consistency issue which means it's a money issue.

We were told the rebranding effort would provide consistency and enhance recognition. The blew the consistency because there are actual two logos, with red outline and without. Should have picked one. Another minor point is the Baseball team is keeping the hook C.

The change to emphasize UCONN was a good one. The work marks are familiar (been using them for MBB and FB) and distinctive using the custom font.

The dog logo would have been fine Personally, I don't like the front view as it seems too generic and clip arty. But everyone's mileage will vary. The loss of brand value occurred when they went away from the color white.

Can that value be rebuilt? Yes, but it will require time and success at the level to which we've become accustomed. Entering the AAC mid major era, this was an unnecessary risk with little upside. I'd like someone to explain it.

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All excellent points. One point I'd make. the front view looks cliparty becuase it essentailly is clipart form Nike's collection. Someone typed "huskies/wolves" into a find file and the outline came up. They added a dash of color, a toupee, and viola, Donald the new Husky was born.