Similar to the McD's commercial during Super Bowl with Larry and Magic playing horse.
Next day analysis showed people loved the ad but forgot which company did the ad.
advertisings overwhelming and predominant success storylines (success= getting people to remember
the product so that if they're in the market, they'll hopefully consider buying it), since someone starting measuring such looooooong ago:
beasts, babies, and/or beauties. have one or more in? you win for product memory.
take the scoop ad. while offered by the company as just another missile in the
years long brand saturation bombing campaign, as a stand alone, it fails by the unmeasured but obvious reality of most viewers remembering just a catchy tune, or mebbe something aboot ice cream, or typical family dynamics, but not
the product.
iirc, geico started their whole thing with a caveman.
liberty mutual upped their saturation bombing with an ostrich.
if you ask the general public 'which insurer can save u 15%?' i am extremely confident that the top response will be 'ummm, all of them?'
the pet shop boys tune is titled 'Opportunity,' which was the message that company was hoping to convey. they'd be better off with a dancing dinosaur, or zendaya in a string bikini. or that baby calling people 'shankapotamus.'
