Are the ratings bad?
Nba is winning the week ratings wise, to take Adam Silver’s side. Outside of nfl, no mature property has maintained tv ratings.
They are down 20% year over year. Explanation is simple, Boston and Dallas are huge markets. Okc and Indiana are middling.
The nba is more like baseball in that it is a regional business these days, not national.
For all the bad the nba ratings since Jordan, Celtics were sold in 2004 for $360m to Wyc Grousebeck.
In 2025 sold for $6.1 billion.
How bad are the tv ratings. They sold their tv rights for 11 years and $76 billion until 2036.
Lastly, espn’s production value, storytelling, and general narrative sucks. They need an entirely new nba editorial staff on the tv side and need to do more news, analysis, features and not hot takes.