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Watch the German company sue the Big XII. Trashing your product in the middle of a major tournament can't be good pub.
“This partnership with the Big 12 is a major milestone for ASB GlassFloor and for basketball in the United States,” said Chris Thornton, CEO of ASB GlassFloor America. “ASB GlassFloor is engineered to enhance athlete safety while delivering the elite performance standards players demand. Through ASB Arena and Event Services (AES) we’re helping teams and conferences unlock new revenue generation and fan engagement. The Big 12 is setting the standard for innovation, making them the perfect partner to bring this platform to elite competition and shape the future of college sports.”
Big 12 Conference on ASB GlassFloor
Big 12 Tournaments mark first time ASB GlassFloor is utilized for official competition in the United States