As a frequent, longtime watcher of the male soap opera that is professional wrestling, this is part of a number of changes of philosophy over talent at WWE. Rant about wrestling, which most of you won't care about, to follow:
For most of its history, the wrestling world has been an unusual business that attracted unusual people. At its height it was incredibly popular, drawing nationwide attendance figures that were on a scale with professional sports, but scattered among numerous wrestling business territories, in everything from large urban arenas to tiny rural towns.
But to actually break into the business, you had to be dedicated to it. The breaking-in process for a budding wrestler was anything but comfortable, and the early earning potential was not anything worth writing home about. Becoming a real superstar in wrestling requires a very broad set of skills - you are both reading and communicating with your audience in athletic, non-verbal, and verbal ways simultaneously...on top of having the right "look."
Over the years, the territories consolidated into just a few companies - most notably WWE. And now WWE wants to make sure that the company itself is the star, not the actual wrestlers. They've attempted to pursue this in a variety of different ways, leading to this most recent effort. They've tried to turn away from people who specifically wanted to enter the wrestling business (often with significant experience in other companies or the independent wrestling world). Now they're trying to woo athletes who otherwise wouldn't have considered wrestling with generous pay and/or accommodations.
Most of this NIL class won't work out for them and WWE knows it, but a few might. Actually, the female basketball player who interests me the most is former MSU Bulldog Anriel Howard, who is in WWE's developmental program and has been seen on TV a few times doing non-wrestling stuff. Will she work out? Who knows.