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Yep which is why again adding Houston is a really bad idea. UT is going to get the channel (if it's a linear channel) distribution in Houston whether they're in the league or not. You have to go to new markets. UConn/Cincy/UCF/USF are the best options for markets. And maybe BYU if you believe they have national reach.
Don't they already have the distribution in Houston? Houston brings no incremental value based on DMA, no expanded exposure, and no value after football season. I would agrue that despite their recent football success the football program will provide no incremental financial value to ESPN/Fox from the b12.
