I had a two year old that refused to sleep last night. In my delirium I was twiddling on my iPad and went through a thought exercise on what UConn's media gross revenue could realistically be (I am in no way, shape or form connected to media in any capacity, fyi, and really don't know how this works) assuming we got an AppleTV linear only UConn Network type deal.
My thoughts were this, and before you sheet all over, I know this might be pie in the sky:
1.) 40% of global Alumni would sign up for this network/service (100,000 individuals)
2.) 3.0% of the CT State Population would sign up for the service (100,000 individuals).
For ad revenue, my source is this:
A TV commercial can range from $5 locally to $7 million nationally. Here’s everything you need to know about TV advertising costs in 2024.
fitsmallbusiness.com
A few more variables:
I assumed 14 minutes of ads per hour (average), which makes for 28 30 second slots.
I assumed MBB draws the average Cost per 1000 30 second views per ad ($47.14)
I assumed WBB draws $30 CPM
I assumed FB draws $50 CPM
I have no idea how home versus away game rights would fit into this equation., but more than likely it would reduce the number. When you add in all other sports (hockey, baseball and soccer at least), I would assume this would bring it back to within the ballpark of what's below.
| Users | Cost Per Month | | | | Gross Revenue |
| 200,000.00 | $ 8.33 | | | | $ 20,000,000.00 |
| Blocks of 1000 | Ad minutes per game | 30sec Ads per Game | Games | 30 second Cost per 1000 | |
MBB | 200.00 | 28 | 56 | 30 | $ 47.14 | $ 15,839,040.00 |
WBB | 200.00 | 28 | 56 | 30 | $ 30.00 | $ 10,080,000.00 |
Football | 200.00 | 42 | 84 | 12 | $ 50.00 | $ 10,080,000.00 |
| | | | | | $ 55,999,040.00 |
When you factor in production costs and profit margin requirements for the network/streamer, I would think we should net $30mil, right in the zone of B12 numbers.
On to my next cup of coffee.