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I think it matters because there is an academic component to expansion both on the qualities that some (essentially the B1G) conferences are looking for as well as what conferences benefit the school from an academic standpoint. I think it's pretty obvious that Oklahoma could get an invite from the SEC tomorrow and probably be allowed to let OSU tag along, yet Boren is holding out for the B1G for a reason.
Oh, there is very obviously an academic compenent.
What I'm saying here is that UConn is very clearly a better school than UC. If UC were to become an AAU member, I still don't think they'd be more likely to get into the Big 10 than UConn.