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I think recruiting territory is critical in expansion. It ranks second only to TV value. Look where football players come from and where the B12 expanded to. OH, FL and TX are tops for recruiting and then they took BYU for market value due to the national fanbase.Recruiting territory isn’t particularly relevant to expansion, unless you mean paying undergrads, that’s where the money is. TCU is a highly religious school. 9000 undergrads. It’s a good school but not really the PAC profile. TT has 33k undergrads. It attracts quite a few students from CA and Colorado. I don’t expect the PAC to look at any private religiously affiliated institutions, so that also includes Baylor. The PAC has zero chance of being meaningful in DFW, but they can take some territory in west Texas.
Of course they said expansion is off, so this is all moot for now.
You can see the issue in UConn's basketball recruiting. We are a much hotter commodity recruiting the Northeast as a Big East school than we were in the AAC. Pitt can't recruit the Northeast for crap playing in the ACC. You need to play games in the good recruiting territories to get the best players.