To this day, I don’t understand the arguments that the Big East would be a league that’s going downward. They already make more TV money than any of the Group of 5 conferences and they don’t even play football (meaning they’re getting a MUCH MUCH MUCH higher ROI without those football expenses). The on-the-court product has also ended up being signicantly better than expected - there isn’t any “Requiem for the Big East” talk anymore.
At the same time, anyone in the TV industry knows that trying to compare FS1 ratings to ESPN ratings is ridiculous - there’s an artificial depression on ratings for the exact same event on FS1 compared to ESPN. You can see this clearly in Pac-12 ratings where the same matchup will have 3 or 4 times the viewers on ESPN compared to FS1. (Note that the Big East consistently beats the Pac-12 on FS1 in the ratings, so that’s a much better indicator of the Big East’s leverage.) If the Big East were going to market for a new contract today, it would most certainly get a significant increase with multiple bidders. To be sure, TV rights fees are in flux for the future because of so many unpredictable changes in the industry overall, but that’s a macro issue as opposed to a conference-specific issue.
The point is that the “football is all that matters” mantra is true... for the P5 conferences. The problem is that the G5 conferences are lemmings in trying to chase the P5 in a game that they will never be even in the vicinity of being competitive (much less win). Meanwhile, the Big East found a way to make more TV money with fewer expenses with an identifiable brand and schools that actually want to be there by going in a totally different direction (if only because they were forced to do so). Frankly, considering the circumstances of the split of the Old Big East, the New Big East has actually been the best managed conference that has maximized its assets better on a pound for pound basis than any other conference (including the P5) since conference realignment quieted down. The Big East shouldn’t be criticized for being a league without football - they should be *commended* for figuring out a way to be successful and resurrecting a brand without football while the G5 members swim in debt in the name of football.
If the P5 conferences are Amazon, then the G5 conferences are Sears - a dying retailer that tried to figure out online retail when it was too little and too late while much better competitors swamped them. Meanwhile, the Big East is like Nordstrom - a targeted high value brand retailer whose success is doing what Amazon *doesn’t* do well in terms of a different focus and experience. The irony of all of this is that the P5 actually sees the Big East as a legitimate equal in basketball with this approach to the point where 2 leagues (the Big Ten and Big 12) have challenges with them. Anyone who thinks that the Big East is more in danger of a hypothetical P5 split from the rest of the NCAA than, say, the AAC is kidding themselves.
To be clear, this doesn’t mean UConn should just drop football (or even go independent) and join the Big East. As long as UConn sincerely believes that it has a chance at the P5, it’s essentially forced to stay in the AAC (or whatever successor league in the event that it gets poached). Holding onto that P5 lottery ticket is probably still to important for an athletic department of UConn’s stature to ever unilaterally give it up. It’s just a strange situation since UConn might be the only school in the country where *having* an FBS football program actually *takes away* a potentially higher revenue/more profitable option (basketball in the Big East).