"I . . . am . . . overwhelmed . . . by . . . ." | The Boneyard

"I . . . am . . . overwhelmed . . . by . . . ."

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slug25

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. . . watching the same ads over and over again on SNY. How many times will we see the same Sam Adams and People's Bank commercials???

It's great that SNY attracts sponsors to pay the bills, but ad agencies must realize that over-saturation with the same messages can be counter-productive.
 
slug25 said:
. . . watching the same ads over and over again on SNY. How many times will we see the same Sam Adams and People's Bank commercials???

It's great that SNY attracts sponsors to pay the bills, but ad agencies must realize that over-saturation with the same messages can be counter-productive.
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I'm still drinking the Sams. And I like that song too!
 
slug25 said:
. . . watching the same ads over and over again on SNY. How many times will we see the same Sam Adams and People's Bank commercials???

It's great that SNY attracts sponsors to pay the bills, but ad agencies must realize that over-saturation with the same messages can be counter-productive.
Expand ...
In advertising, repetition is the key. Even though you don't like it, you will be more likely to drink Sam Adams in the future. Same reason why so many call KML, KLM even though those airline ads haven't been around for a long time. Resistance is futile!
 
I have the same response as I had for the people that used to complain about the begging. There are so many options - DVR, mute button, channel surf, a trip to the fridge, watch with a book to read during breaks. I'm sure there are more.

It leads me to think that some complain simply to have something to complain about.
 
.-.
slug25 said:
. . . watching the same ads over and over again on SNY. How many times will we see the same Sam Adams and People's Bank commercials???

It's great that SNY attracts sponsors to pay the bills, but ad agencies must realize that over-saturation with the same messages can be counter-productive.
Expand ...

I agree, but we live in an era of ultra-commercialism which appears to pay the broadcast bills for programs such as sports. With the rare exception of premium cable, such as HBO or Showtime, this is just something we're going to have to suffer with. However, may I suggest the mute button which gets a lot of use in my house during commercial breaks.
 
slug25 said:
. . . watching the same ads over and over again on SNY. How many times will we see the same Sam Adams and People's Bank commercials???

It's great that SNY attracts sponsors to pay the bills, but ad agencies must realize that over-saturation with the same messages can be counter-productive.
Expand ...
I find the SNY's commercials far less annoying than CPTV's begging.
 
.-.
sarals24 said:
Yeah, seriously. We now want variety in our advertising during the game? Geez. Can't win. I will take ads any day over extended begging sessions, and even those I didn't mind so much.
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Repetitive advertising makes time for you to go to the fridge without missing anything or make a potty run. It is a gift, not a curse.
 
slug25 said:
. . . watching the same ads over and over again on SNY. How many times will we see the same Sam Adams and People's Bank commercials???
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There is an opportunity for some courageous company not to stand for the usual ad structure by insisting their agency inject some novelty into the ads by making many variant scenes within one commercial theme, thus spicing up the whole experience for the put-upon viewer.

For example, when that gal leads the dog around the tree to loosen up his leash, once in a while I'd like to see her break a heel off her shoe and stumble. Or when she squeezes aluminum foil around that street vendor's radio antenna, I'd like to see her accidentally squirt some ketchup onto his shirt.

That would wake up the bored audience.

Just a little more original thought would have the fans begging for more commercials!
 
Thanks, Wonk. That was my thought in the original post. I worked in TV training salespeople for 15 years and I know all about reach and frequency in advertising, but the key factor is the message itself. Varying the scene while keeping the theme intact would work well for the SNY advertisers and might lead to a lot less muting and inattention. Both the People's Bank and Sam Adams spots are excellent messages, but the ad campaigns would have better legs with an occasional change of scene.

Don't get me wrong; I am delighted to watch ads in return for the coverage provided by SNY, and it sure beats Jerry Franklin's pleading.
 
Wonkster said:
There is an opportunity...making many variant scenes within one commercial...
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-I think you’ve nailed it, once again, Wonk.
.
-So, maybe that guy at the bank finally serves her a summons for littering, citing those filthy coffee wrappers she slyly hides under restaurant tables, continually dumping her fatty food-waste by helpless animals, and jamming her grubby food wrappers each and every morning on some innocent guy’s radio.
.
-As the narrator boasts of their policy, to turn-in all employees like her, proudly supporting zero-tolerance for ecological vandalism … we finally feel good about the bank, as they drag her away by… well, sure if you like, by her broken shoes.
.
.

“Alike mimes think great.” Marcel Marceau (Well, he could have, if he talked)
 
arty155 said:
-I think you’ve nailed it, once again, Wonk.
.
-So, maybe that guy at the bank finally serves her a summons for littering, citing those filthy coffee wrappers she slyly hides under restaurant tables, continually dumping her fatty food-waste by helpless animals, and jamming her grubby food wrappers each and every morning on some innocent guy’s radio.
.
-As the narrator boasts of their policy, to turn-in all employees like her, proudly supporting zero-tolerance for ecological vandalism … we finally feel good about the bank, as they drag her away by… well, sure if you like, by her broken shoes.
.
.

“Alike mimes think great.” Marcel Marceau (Well, he could have, if he talked)
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I like the way you think arty....;)
 
.-.
You know what they say, "If you can't be part of the solution, be part of the problem."
 
Icebear said:
You know what they say, "If you can't be part of the solution, be part of the problem."
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When I was a freshman at Cornell, the Chemistry 101 course was gicen by Sienko and Plane, whose textbook was used at many schools around the country. Some wag went around campus and hung commercially printed signs at bus stops reading:

If you're not part of the solution, you're part of the precipitate.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. .. . . . . . . . . . . . . Sienko and Plane
 
I am no fan of SNY (as some of you know) but in fairness, do you remember the commercial dreck we had to watch on CPTV? The same "I will lead..." promo that UConn has been running for 32 years? Bob the squeaky-voiced furniture guy? The Peoples United commercials, which at least were catchy? Those Godawful promos that Meaghan, Harriet and Mary did for the Langan VW giveaway? At least the Sam Adams commecial is professionally produced and the song is fun. The song, by the way, is by an indie singer-songwriter who has something like a million visits on the net with it. It's a cool song, but the music video, a love poem to his wife, is sappy like a bad Valentine's Day card.
 
tomcat said:
I am no fan of SNY (as some of you know) but in fairness, do you remember the commercial dreck we had to watch on CPTV? The same "I will lead..." promo that UConn has been running for 32 years? Bob the squeaky-voiced furniture guy? The Peoples United commercials, which at least were catchy? Those Godawful promos that Meaghan, Harriet and Mary did for the Langan VW giveaway? At least the Sam Adams commecial is professionally produced and the song is fun. The song, by the way, is by an indie singer-songwriter who has something like a million visits on the net with it. It's a cool song, but the music video, a love poem to his wife, is sappy like a bad Valentine's Day card.
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Bob the squeaky-voiced furniture guy is worth about $10 million. LOL
 
tomcat said:
At least, but he is still hard to listen to.
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Many links back in the Boneyard chain of incarnations, even before there was a women's board, there used to be a user-controlled polling function that didn't deface the basketball threads, and whose results would stay up for some time. One week someone asked "Who is the most hated person on television?" Bob won, hands down.
 
.-.
Really? There's a difference between hatred and annoyance. Bob is better than Jerry Franklin, fr example.
 
tomcat said:
Really? There's a difference between hatred and annoyance. Bob is better than Jerry Franklin, fr example.
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Based on what? I know several people who got screwed by Bob's Discount Furniture, and they'd kill Bob if they ever bumped into him on the street. How'd you like to get the wrong furniture delivered, and then have them refuse to take it back?

We're talking hate here, not annoyance.
 
I think Bob is hysterical. Remember the ads Shea did for him on radio? Man, they sucked so bad they were hilarious.

How about the TIDE ads on ESPN...Tommy didn't choose his team.

What was the best ad ever? In my view it was the superbowl ad that featured the kid pretending to be Darth Vador. I remember we watched it at work many times the next day...
 
If you think Bob is hysterical, you are very easily amused.

His voice is a crime committed against anyone with ears.

 
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