"I . . . am . . . overwhelmed . . . by . . . ."

[slug25]

. . . watching the same ads over and over again on SNY. How many times will we see the same Sam Adams and People's Bank commercials???

It's great that SNY attracts sponsors to pay the bills, but ad agencies must realize that over-saturation with the same messages can be counter-productive.

 

[uconnfan68]

. . . watching the same ads over and over again on SNY. How many times will we see the same Sam Adams and People's Bank commercials???

It's great that SNY attracts sponsors to pay the bills, but ad agencies must realize that over-saturation with the same messages can be counter-productive.

I'm still drinking the Sams. And I like that song too!

 

[Wonkster]

.
CPTV anyone?

LOL!

 

[Bestiarius]

. . . watching the same ads over and over again on SNY. How many times will we see the same Sam Adams and People's Bank commercials???

It's great that SNY attracts sponsors to pay the bills, but ad agencies must realize that over-saturation with the same messages can be counter-productive.

In advertising, repetition is the key. Even though you don't like it, you will be more likely to drink Sam Adams in the future. Same reason why so many call KML, KLM even though those airline ads haven't been around for a long time. Resistance is futile!

 

[vtcwbuff]

I have the same response as I had for the people that used to complain about the begging. There are so many options - DVR, mute button, channel surf, a trip to the fridge, watch with a book to read during breaks. I'm sure there are more.

It leads me to think that some complain simply to have something to complain about.

 

[sarals24]

Yeah, seriously. We now want variety in our advertising during the game? Geez. Can't win. I will take ads any day over extended begging sessions, and even those I didn't mind so much.

 

[RoyDodger]

. . . watching the same ads over and over again on SNY. How many times will we see the same Sam Adams and People's Bank commercials???

It's great that SNY attracts sponsors to pay the bills, but ad agencies must realize that over-saturation with the same messages can be counter-productive.

I agree, but we live in an era of ultra-commercialism which appears to pay the broadcast bills for programs such as sports. With the rare exception of premium cable, such as HBO or Showtime, this is just something we're going to have to suffer with. However, may I suggest the mute button which gets a lot of use in my house during commercial breaks.

 

[crownfox2]

TIVO rules . Enormous time saver

 

[HuskyBandDad]

TIVO rules . Enormous time saver

Yes I DVR everything

 

[Fishbone]

. . . watching the same ads over and over again on SNY. How many times will we see the same Sam Adams and People's Bank commercials???

It's great that SNY attracts sponsors to pay the bills, but ad agencies must realize that over-saturation with the same messages can be counter-productive.

I find the SNY's commercials far less annoying than CPTV's begging.

 

[huskiemaniac]

Geez, we're fortunate to see the majority of our games televised! I'll deal with the ads that pay for them, given the alternative.

 

[meyers7]

Yes I DVR everything

Likewise.

 

[Jim]

I'm still drinking the Sams. And I like that song too!

Although I refuse to drink beer from the batch from which the guy surfaces with his arms in the air.

 

[Icebear]

Yeah, seriously. We now want variety in our advertising during the game? Geez. Can't win. I will take ads any day over extended begging sessions, and even those I didn't mind so much.

Repetitive advertising makes time for you to go to the fridge without missing anything or make a potty run. It is a gift, not a curse.

 

[Wonkster]

. . . watching the same ads over and over again on SNY. How many times will we see the same Sam Adams and People's Bank commercials???

There is an opportunity for some courageous company not to stand for the usual ad structure by insisting their agency inject some novelty into the ads by making many variant scenes within one commercial theme, thus spicing up the whole experience for the put-upon viewer.

For example, when that gal leads the dog around the tree to loosen up his leash, once in a while I'd like to see her break a heel off her shoe and stumble. Or when she squeezes aluminum foil around that street vendor's radio antenna, I'd like to see her accidentally squirt some ketchup onto his shirt.

That would wake up the bored audience.

Just a little more original thought would have the fans begging for more commercials!

 

[slug25]

Thanks, Wonk. That was my thought in the original post. I worked in TV training salespeople for 15 years and I know all about reach and frequency in advertising, but the key factor is the message itself. Varying the scene while keeping the theme intact would work well for the SNY advertisers and might lead to a lot less muting and inattention. Both the People's Bank and Sam Adams spots are excellent messages, but the ad campaigns would have better legs with an occasional change of scene.

Don't get me wrong; I am delighted to watch ads in return for the coverage provided by SNY, and it sure beats Jerry Franklin's pleading.

 

[arty155]

There is an opportunity...making many variant scenes within one commercial...

-I think you’ve nailed it, once again, Wonk.
.
-So, maybe that guy at the bank finally serves her a summons for littering, citing those filthy coffee wrappers she slyly hides under restaurant tables, continually dumping her fatty food-waste by helpless animals, and jamming her grubby food wrappers each and every morning on some innocent guy’s radio.
.
-As the narrator boasts of their policy, to turn-in all employees like her, proudly supporting zero-tolerance for ecological vandalism … we finally feel good about the bank, as they drag her away by… well, sure if you like, by her broken shoes.
.
.

“Alike mimes think great.” Marcel Marceau (Well, he could have, if he talked)

 

[Biff]

-I think you’ve nailed it, once again, Wonk.
.
-So, maybe that guy at the bank finally serves her a summons for littering, citing those filthy coffee wrappers she slyly hides under restaurant tables, continually dumping her fatty food-waste by helpless animals, and jamming her grubby food wrappers each and every morning on some innocent guy’s radio.
.
-As the narrator boasts of their policy, to turn-in all employees like her, proudly supporting zero-tolerance for ecological vandalism … we finally feel good about the bank, as they drag her away by… well, sure if you like, by her broken shoes.
.
.

“Alike mimes think great.” Marcel Marceau (Well, he could have, if he talked)

I like the way you think arty....

 

[Icebear]

You know what they say, "If you can't be part of the solution, be part of the problem."

 

[Wonkster]

You know what they say, "If you can't be part of the solution, be part of the problem."

When I was a freshman at Cornell, the Chemistry 101 course was gicen by Sienko and Plane, whose textbook was used at many schools around the country. Some wag went around campus and hung commercially printed signs at bus stops reading:

If you're not part of the solution, you're part of the precipitate.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. .. . . . . . . . . . . . . Sienko and Plane

 

[tomcat]

I am no fan of SNY (as some of you know) but in fairness, do you remember the commercial dreck we had to watch on CPTV? The same "I will lead..." promo that UConn has been running for 32 years? Bob the squeaky-voiced furniture guy? The Peoples United commercials, which at least were catchy? Those Godawful promos that Meaghan, Harriet and Mary did for the Langan VW giveaway? At least the Sam Adams commecial is professionally produced and the song is fun. The song, by the way, is by an indie singer-songwriter who has something like a million visits on the net with it. It's a cool song, but the music video, a love poem to his wife, is sappy like a bad Valentine's Day card.

 

[MikeBraddock]

I am no fan of SNY (as some of you know) but in fairness, do you remember the commercial dreck we had to watch on CPTV? The same "I will lead..." promo that UConn has been running for 32 years? Bob the squeaky-voiced furniture guy? The Peoples United commercials, which at least were catchy? Those Godawful promos that Meaghan, Harriet and Mary did for the Langan VW giveaway? At least the Sam Adams commecial is professionally produced and the song is fun. The song, by the way, is by an indie singer-songwriter who has something like a million visits on the net with it. It's a cool song, but the music video, a love poem to his wife, is sappy like a bad Valentine's Day card.

Bob the squeaky-voiced furniture guy is worth about $10 million. LOL

 

[tomcat]

At least, but he is still hard to listen to.

 

[Wonkster]

At least, but he is still hard to listen to.

Many links back in the Boneyard chain of incarnations, even before there was a women's board, there used to be a user-controlled polling function that didn't deface the basketball threads, and whose results would stay up for some time. One week someone asked "Who is the most hated person on television?" Bob won, hands down.

 

[tomcat]

Really? There's a difference between hatred and annoyance. Bob is better than Jerry Franklin, fr example.