There's a problem in the athletic department that dates back to the mid-90s which is only exacerbated by the current financial situation.
Its totally realistic to look at your fanbase as customers. But the UConn Athletic Department, for too long, has only seen them as customers, only seen things in black and white. They don't care about loyalty, enthusiasm or commitment. They only care about how much you pay- now, not that you may have paid a little less this year because you have the ABSURDITY to pay for, you know, other stuff in life that comes up.
"How much did you pay the UConn Club last year? It was more, right? Well, at least the same? You dropped an extra WBB season ticket? HOW DARE YOU!" That's their mentality.
They need all the fans they can get. Alums, non-alums, Martians, infants, it doesn't matter- they need to realize that they need people. As many as they can get.
Parking is a perfect example. If I'm wrong on this- which would certainly be...probable?...please let me know...but I find it hard to believe that many programs either charge for parking, or charge as much as UConn does. Same for season ticket prices, mandatory seat licenses, etc...this just is not how things operate in college football, especially at a non-P5 level.
Doing something because its the way you've always done it is a recipe for disaster and losing customers in any business. UConn is cooking the same bad meal for the 12th year in a row.