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As a non- alum, I disagree... Our tailgates used to be 25-50 people... 90% of whom did not attend UConn.
Now, we are lucky to have 5-10 at a tailgate.
All of these guys are big UConn fans. We all grew up in the Hartford area, but did not attend UConn for certain reasons (Financials, grades, major, wanting to go out of state, etc.)
So, I think non alum fans are very important. The UConn fans I know that went to UConn don't even care about the football program. However, the non alum fans that I know do.... but as they get older, they don't feel like finding the time, baby sitters, etc. to watch a lousy product. They will, however, watch or listen to the games.
You need to keep all fans. Non alum fans can be just as die hard as the alums, if not more in some cases. Splitting the issue up into alum vs. non alum is dumb and a waste of time. You need all fans. If you grow up in the Hartford area, you should be a fan and it is the school's obligation to keep them around.
I agree. Saying it's just entertainment if you are non-alum is myopic as heck. There is state pride and in many cases family tradition.