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A short term outlook? I would think the best candidate is best no matter the outlook. And Memphis is not a better option in the case of a short-term cash grab anyway. The TV numbers and the WSJ athletic value numbers do not bear that out.
If I'm a company hiring an employee, why would I hire the employee with the lesser résumé? Because in eight years the more qualified employee might leave? Or our company might go bankrupt and cease to exist? That's pretty dumb. If I hired the better candidate I would have eight more years of higher quality production and give myself a much better chance of survival even if that person leaves or my company fails after eight years.
I can not fathom how this "company" could make such an egregious mistake.
You are missing the point. The Big 12 TV contract means more total money for adding schools, ANY school. Paying less to new members initially means more money for existing B12 schools. Only if you were focused on LT value would you focus on the best brands, new markets,... If you only care about ST, Memphis is a viable option.