This is UConn women's basketball. Nothing outside of the Top 10 should be a challenging game.
There are outside factors like the JuJu injury, South Carolina (correctly) refusing a February matchup, ND falling off the face of the earth, and Tennessee continuing to not perform to their previous standards -- but there is not one marquee matchup on the UConn schedule to draw outside interest this season (Michigan is too new).
The UConn men aren't playing in the million dollar tournaments because they cannot afford the pay cut from the money they make off their one-off games at MSG and the TD Garden or big home-and-home arrangements.
The women need to try to find a way to generate similar income streams (again -- it would help big names like ND or Tennessee would return to a higher level of competitiveness, USC will return to health, South Carolina comes back in an event setting next season) -- but the OOC should be close to nothing but top teams. It should be a gauntlet if they want to generate revenue and interest that is.
The TV ratings on the men's side (in general) are apparently doing better this season than any year in this century. Teams are generating income and interest in their sport by having an increased level of top names playing each other instead of cupcakes.
It likely isn't there yet -- but I want to see the same on the women's side. Instead, I am pretty much bored with the team already as yet another blowout of an overmatched team has grown tiresome after 30 years of being spoiled by their level of play. And I am a fan already, how do they generate new interest under these conditions?