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- Aug 24, 2011
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If that was their message they we are completed ****ed. Does Coca-Cola advertise: "hey, we're really having a tough year, but if you love American business come by our soda. It's not as good as it used to be, it's in a smaller bottle, but you owe it to us to buy it." Of course not, they create/maintain/improve their product and envelope the product in multi-media marketing through compelling and cohesive story lines (the Santa Coke, Polar Bears, etc). Athletics are no different and they need to work to get the casual fan in the stadium. I mean, we don't even know what we are (UConn, UCONN, The University of Connecticut?) or which of our like 9 symbols, fonts we want to use. And one of the few things WM can control, our OOC schedule, is void. How the hell does he expect to sell a 3-year ticket packages/luxury boxes when we don't know our conference and don't know our schedule? I know the circumstances are tough for them, but damn it, dictate the story and stop being a victim.
No, no, no. Athletics are totally different. I get what you are saying, and as a marketing matter you are right, but Nebraska can sell out their stadium even if they go a season without a forward pass and even if they go a few seasons not being any good. The fact that we can't puts us at a disadvantage that can only be solved by supporters making bigger donations and buying more tickets.\
It's fine to want more marketing and a better product -- who doesn't -- but if our success as a fanbase is limited to when the school is performing, then we are not in fact a candidate for the Big Ten or any other conference not really about basketball.