Once I realized I could also stock up on gear from my favorite NFL, MLB and NBA teams I ended up buying a ton of stuff. Let the kids all buy whatever they wanted, too. Some great deals, including lots of hats. At the rate I ruin them they should be disposable, and at these prices they pretty much are. Now I'm going to throw away as many hats as I ordered.
Really drives home what the freaking profit margin on these things must be in the first instance if they're able sell them at $10 or less apiece and still make a profit.