I hate the idea of inviting Gonzaga. It's just too far. And, if the BE adds other teams, it's kind of hard to see what teams would move the needle.
I think an interesting area for the Big East to invest to increase revenues is women's basketball as I think the women's basketball NCAA revenue model is about to change. Too many Big East schools are coasting when it comes to women's basketball. Remember, the media rights to the women's basketball championship is bundled with other championships but this is about to change. And, the NCAA Championship game had pretty good TV ratings, so the rights will be valuable. So getting teams to the tournament and winning games will be important for revenues.