Regarding Geno's suggestion, I agree that he doesn't get it.
Lowering the rim would likely increase the % of baskets made per attempt. So what?
So the shooting percentages go up. Fewer lay ups are missed. So what?
The game fundamentally would not change.
I agree with previous posters who say that attempting to make the women's game more like the men's game is a mistake. I disagree, however, with the rationale.
If they could make the women's game more like the men's game, meaning great spin moves, lightning quick dribbling and change of directions, soaring dunks, monster alley-oops, above-the-rim play, and so on, then the result would undoubtedly be a substantial increase in popularity and $$ coming in. If you look at ESPN's top plays, they are generally dunks, great moves, athletic defensive plays, and so on. Clearly athletic plays are entertaining.
Therein lies the rub. Geno has pointed out the height difference between men and women, and then extrapolated that lowering the rims to account for that height difference would result in a game more like the men's game. Certainly there would be a few more dunks here and there, and that would help interest levels.
But Geno is not factoring in the large difference in athleticism between the two games. Women's vertical leap is about 12" less than mens between the sports, and there is a substantial difference in athleticism which affects how that leap can effectively be used. The result is that there really is more like a 19" difference in ability to get up to the rim between the two sports, and moving the rims 7" isn't going to have nearly as big an impact as the simple reference to height difference suggests.
Then, of course, there are practical considerations. Changing a volleyball net is a simple matter, and can be pretty much done on any net anywhere. For basketball, it's not so straightforward, and by forcing women to play on lower rims, you'd almost certainly be excluding women from using some rims that are currently available to them.
Finally, the women's game is years behind the men's game in terms of generating youth interest. When I was a kid, girl's basketball wasn't on the map back in grade school, junior high, high school. There were no role models. Give it some time.
In the end, bad idea Geno, but with good intentions.