Connecticut with 3.6M residents has a really high percentage of residents that follow UConn. Nebraska likely leads this category, but data suggests that as many as 35%-40% of Connecticut residents follow UConn. That's 1.4M viewers. Rutgers comes from a state with nearly 9M residents, but I would be surprised if more than 5% of its residents follow them. That's 450K fans. Even at 10% it's 900K. Of course, NJ has a greater number B1G alumni; (although CT does OK here), recruiting, research and AAU, and that whole carriage thing (which is somewhat fan agnostic), so it's not a surprise that Rutgers got an invite. In the end, and without bringing up Boston/New England/New York, Connecticut adds value to a conference that has its own network.