The Big Ten Network is operated by Fox Sports. If FOX + Jim Delany/B1G want to continue their push east, thinking long-term growth, then UConn is still a valuable asset. All of this talk about attendance being a factor is pure poppycock. There isn't a program in the country that would sell its stadium out when 1) the team wins 2 games a year and 2) plays in a mid-major conference with weak home schedules. I'm not making excuses; the reality is what it is. You put a marketable team like Michigan on the Rent's turf, winning season or not, and look what you get: stadium record attendance and an atmosphere that almost propelled one of our worst teams, coached by our worst coach, to a win. Similar to what has happened at Rutgers and Maryland, if you put a B1G schedule on UConn's home slate, you will see a HUGE attendance spike even with losing seasons. But we're not going to have losing seasons every year. Ironically, we had our most football success while a member of a BCS conference. We can do it again as a P5 member.
It's B1G or bust. It has been B1G or bust the second after LCC was invited to the ACC over us. President Herbst has done everything in her power to accelerate the timetable and improve our B1G profile in such a short period of time. Unfortunately, UConn was put on auto-pilot for so long before Herbst got here that there is a lot of catch-up to do.