Cheaper to pay a few top ACC brands under the SEC umbrella.
I think this is getting at the crux of all of what will occur to the ACC. We have the PAC as Exhibit 1...
The PAC was gutted because like most/all conferences, it had tiers of values that the schools were worth. The most valuable (USC, UCLA, OR and WA) went to the B1G. The rest went to the Big12, the ACC, or were left behind.
It's called realignment and money/value is driving the movements. So, why would the ACC be any different? It has upper tier schools (e.g. FSU and a few others) that are worth more to tv outlets/advertisers that will move to higher end conferences and it has others that will move elsewhere as well. All of this works well for the media outlets because it can generate more higher viewed games that advertisers will pay more to place their ads on. And, they shed paying for low-vale schools. Pretty basic business drivers.
The lower viewed schools more and more will be left to play each other and do it more frequently on lower end platforms/streaming. Higher end schools will be on the best platforms. Again, basic business drivers.
FSU has higher football aspirations than the rest of the ACC and has determined in order for them to optimize their past, current, and future investments in football that it is better off moving out of the ACC. Not much to argue there...
So, they announce they seek a divorce. They think they have enough legal grounds and public pressure to make a move that will cost them less than their exit costs over some period of time they find reasonable.
They've clearly thought about all of this for several years. They've lined up strategy on raising exit monies and it's pretty common belief amongst insiders and unbiased reporters that they have had enough detailed input from third party media consultants to feel confident that they are valued by at least one of the two high value conferences (B1G and SEC) to have a landing spot if/when they free themselves.
I think they know they have a spot in the B1G and are now willing to leave the ACC and are confident that they can negotiate a settlement substantially less than the $572m amount they believe is the high end. I think they believe they have enough dirt/legal ground that they won't be sitting across the ACC in a court room.
If this occurs, then the door will be open for other high value ACC schools to leave as well. Seems like the FSU settlement will range from (a) no GOR and 60% of exit fee at the floor to (b) full $572m at the ceiling. So, maybe $130 to $572m? Am I wrong on this range?
They certainly seem comfortable making this all public and so they must be convinced that over the long haul even at the higher end of the GOR + exit cost range, that they will come out ahead financially while raising their football brand.