This makes absolutely no sense.
Cable subscribers in Fairfield County still pay $2.60 for SNY (basic cable) and it is the channel for some (not all) of UConn's tier 3 sports.
It pains me to do this because it is so basic and elemental and it sounds like I'm insulting you, but I have to do it anyway: Connecticut is a state. Not a city. Most states in this country have multiple DMAs. Just because Ohio State is not located in Cleveland's DMA does not mean that Cleveland isn't Buckeye territory. They pay the same amount for BTN in many corners of the state.
That's because it's not a legitimate study of the facts. It's propaganda, designed to promote BYU. I can't believe anyone here is seriously debating the merits of this cr@p. In fact, when it first hit Twitter, it was presented as a leaked version of the study the B12 had commissioned. Obviously, that's completely false because it's just something a BYU fan compiled to appease the LDS higher-ups.
BYU is great at propaganda, same as the Scientologists. All fanatical religious sects are willing to distort the facts to suit their narrative. That's why, despite @BamaCoug 's seemingly sweet and friendly entrance into the Boneyard, he has refused to correct the rather glaring (and easily fixed) misreporting of our market size. (You'll notice he did find the time to cut/paste his crap Tweets about BYU's superiority to all other expansion candidates.)
BYU is also great at putting aside their religious beliefs when it's convenient for them. Within an hour of the WTNH article/poll, the results had been tainted by an LDS member running the poll through a macro to give BYU 10x more votes than any other school, including UConn. Hey, I guess it's not a sin if it's done to promote the faith.
Yet the Boneyard wants to be civil and try to have a rational discussion with someone trying to put a shiv in UConn's back by intentionally misreporting data.
How lovely.