This is just the beginning unless ESPN figures out a new revenue model to fully replace their old/current one (charge every cable company in the Western hemisphere $6/month and the subscriber has no opt-out). Great work if you can get it, but that's about to be over with the coming unbundling of cable channels.
Likely result when it all shakes out is those who want ESPN will pay more (the full cost of production), and those who don't want it will pay nothing. That's probably how it should be. How much more we are willing to pay will determine how much coverage we will get and how glamorous the announcers are (They've already decided they can't afford Keith Olberman, Bill Simmons, Colin Cowherd, etc. Will they really be able to afford John Gruden at $5.5 million and Stephen A. Smith at $2.2 million?)
Q: Will ESPN still be able to subsidize the WNBA and WCBB? (i.e. Should Sue consider coaching?)