There were a handful of jobs Hurley always said he could see himself aspiring to have. Duke is one of them, but so is his current employer. And, he’s not trying to collect them all, just wants to be comfortable and win.
As for all the NIL and transfer stuff- I find that a lot of people hate it and complain about it the most when their team loses and tend to tolerate/embrace it when their team is good. Lose to NC State? I hate the state of college athletics and, frankly, couldn’t care less. Win a championship? Clearly, the sport has reached its final and perfect form.