You have no idea what you are talking about. The guy made a flat out statement and I've witnessed exactly that sort of blindness to other peoples beliefs from evangelical types before. If you don't get how totally inappropriate it is for someone in a position of responsibility for a non-relgious endeavor to be introducing as an intended practice the tenets of a particular religion, which, I hate to tell you, that Lord and Savior represent, you are hopeless. If you can't understand that people can be motivated to behave in a generous, or civic minded way without being subjected to someone else's religious fervor, and in a public institutional setting in the United States of America, you don't understand anything. What would coach say if someone in the huddle said, "no way will I stand hear and let you bring up anything about Jesus or the idea that anyone is my Lord and Savior?" Tell him he has lost his way? Bench him? And of course, when you get right down to it, how would the Lord and Savior feel about it if in the very next second, one of those in the huddle, stirred by spirituality. sent some kid on the other side into la-la land with a brutal shot to the head? Football is emotional, but hardly spiritual. Let the kids hold a prayer meeting in one of the churches or at the coach's house if they are so inclined, but no way should this be pushed on them as part of the football program.
And by the way, people put up with behavior in a sports setting that they shouldn't or wouldn't in most other situations. It runs all the way from physical confrontations that are only subject to a penalty in the sport but outside the arena might be the subject of criminal and sometimes civil actions. As for locker room situations, It isn't that college kids never hear or use bad language, it's that coaches are supposedly setting some sort of example, so going on an obscenity laden tirade as some sort of motivational method is pretty much just letting the coach act like a . This coach might be at the other end of that spectrum, using in his mind "right thinking" as a motivational tool, but using an inappropriate way to do it.